These days we don’t laugh we LOL and if we’ve gotta leave we’ll BRB. We take common expressions and condense them down to a few letters, because everyone knows them and everyone understands what they mean, right? It’s the same with our internet lingo. Just as the new lexicon of internet jargon grows it shrinks. As the internet grows so do the number of words we use to describe it and as that number grows it shrinks as these words are compacted into our favorite form of expression, the acronym. We’re all fond of acronyms. Our government certainly loves to use them and so do we. The FCC controls what we watch and the FDA controls what we eat. If we’re texting and I’ve gotta go I’ll TTYL but don’t forget ILYSM. We’re all so familiar with these sorts of acronyms that there is little mystery behind their meaning, but what about all the acronyms used to describe the internet? The internet and the new vocabulary that describes it have grown so quickly that it’s hard to keep up. Do most of us really know what HTML means? How about HTTP, PHP, CPM, or CPC? The abundance of these acronyms, the frequency they’re used, and the mystery behind their meaning should have internet users curious and perhaps even concerned. It’s always good to educate yourself on something you don’t understand, especially if you use it’s something you use every day (whether you know it or not). As a writer for EVLiO I thought I knew all there was to know about these acronyms, but boy was I wrong. I’ll take you on a short tour through the world of internet acronyms, but first let’s pay respect to our designers and all those tech savvy people out there who know this stuff like the back of their hand.
- ISP- Internet Service Providers are organizations that give their clients access to a variety of internet services including, but not limited to Internet Access, Internet Transit, Domain Registration, Web Hosting, and Bandwidth Rental.
- HTTP- Hypertext Transfer Protocol is the protocol by which data is transferred across the World Wide Web. That data comes in the form of hypertext (see HTML below)
- IP- Internet Protocol refers to the Internet Protocol Address, a number assigned to each device that is a part of an internet network. The address serves two purposes; identification and addressing.
- TLD- Top Level Domains are the principal domains used on the web. Examples of TLD’s are .gov .edu and .mil. The most common TLD’s are called Generic Top Level Domains (gTLD’s). Examples of gTLD’s include .com .info .org and .net
Digital Marketing Acronyms
- SEO- Search Engine Optimization refers to the process of getting a website ranked higher on a search engines results page. Web Designers market this skill for it’s value to commercial webpages.
- PPC- Pay Per Click is an internet advertising scheme in which the advertiser pays a website host every time their advertisement is clicked. The advertisers ads will typically be placed on the side, top, or bottom sections of the hosts website.
- CPC- Cost per click is a bidding technique within the PPC scheme where one negotiates with Google or another advertiser to determine the actual cost per one click on an advertisement.
- CPM- Cost Per Mille is an advertising benchmark term meaning cost per 1,000 (views). Companies and individuals use CPM to calculate how much they will have to spend on an advertising campaign to reach 1,000 viewers.
- HTML- Hypertext Markup Language is the standard language used to create webpages. It consists of symbols like brackets ex. <img> and corresponding letters that generate a visible or audible graphic, image, object, or text on a webpage. HTML is the building block of all websites.
- PHP- Hypertext PreProcessor is an open source script language that works particularly well with HTML. It’s a relatively simple language that delivers a quality front end experience while keeping the back end code hidden from the client.
- CMS- A Content Management System is an application that allows users to edit, publish, modify, and organize content on their webpage from a central hub. WordPress is an example of a content management system that uses a PHP platform.
- CSS- Cascading Style Sheets is a language that describes the format and appearance of documents written in markup languages like HTML. If HTML is the skin, bones and muscles then CSS describes the clothing that adorns them. It details processes like layout, color, and font.
- SASS- Syntactically Awesome Stylesheets is a scripting language that is incorporated into the CSS framework.
- ASP- Active Server Pages is a script engine for dynamically generated webpages. It’s the first such server side engine developed by Microsoft.