You may have heard about Google’s recent algorithm update, which the media has (somewhat melodramatically) deemed “Mobilegeddon.” But do you know what Mobilegeddon is, or what it means for your business?
Let’s start off with the basics: Back on April 21, Google launched a substantially updated search algorithm, which actively identifies websites that are not mobile-friendly. Once pinpointed, the search engine optimization (SEO) for these websites will plummet. This means that websites lacking in mobile-friendly content will become increasingly difficult for users to find via a Google search. The company may even dole out penalties for websites that are sorely lacking in mobile-friendly content.
Such websites are more rampant than you might expect. A recent study by TechCrunch discovered that a whopping 44 percent of Fortune 500 websites failed to meet Google’s standards for mobile-friendly content!
This update presents a major shake-up to the online world, targeting businesses both large and small. As Google’s official blog announcement regarding the new algorithm noted, “this change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
But Google isn’t out to get business owners—it’s simply working to meet consumer demands. The general public is becoming ever more dependent on mobile web consumption: Comscore reports that mobile web usage has spiked by 394 percent since 2010, and is continuing to skyrocket with each passing day. By 2017, Gartner predicts that the majority of American web users will be browsing with mobile devices.
We’re not all Fortune 500 companies, of course, but Google’s algorithm update will have a dramatic impact on the search engine optimization for websites of all sizes. Therefore, it’s important for business owners to adjust their SEO practices accordingly. Fortunately, Google makes it easy to find out how mobile-friendly your website is, offering this handy Mobile-Friendly Test tool.
The ideal outcome for the above test is the “Awesome! This page is mobile-friendly” result. For those who don’t achieve that result, never fear: Google has an easy-to-understand Mobile SEO guide for developers looking to improve their status in this regard. No matter what your problem is, Google can help you resolve it and make the transition to mobile-friendly content as quickly and seamlessly as possible.
Mobile viewing is all about speed. Consumers are no longer willing to wait for their content, especially when they’re on the move. In fact, Usabilla reports that nearly half of mobile users will abandon a page that hasn’t loaded within three seconds! With this in mind, it’s imperative to keep your site as efficient as possible when viewed on a smartphone or tablet. For more detailed information on how to optimize your site for mobile-friendly viewing, head over to Google’s PageSpeed Insights tool.
Inc.com offers a few additional tips on resolving any slow-load site issues: Update all plug-ins, employ a simple navigation interface, reduce image file sizes, decrease the amount of calls your website makes to outside servers, and aim for a minimalistic user experience, to start. EVLiO’s own website offers comprehensive information on web design and SEO practices to meet your business’s needs. If you don’t trust your ability to attend to all these tasks on your own, try scheduling a free consultation with our team today!
Still further steps can be taken on the path to fantastic SEO scores, such as adding a mobile app or conducting frequent mobile-friendliness tests. These are all efficient and straightforward ways to make your website the best it can be, regardless of the device on which it’s being viewed.
Your site’s visibility depends entirely upon your attention to adapting your SEO practices, keeping Google’s updated algorithm in mind. Having a mobile-friendly user experience is now more important than ever. While some business owners have been blindsided by the recent policy change, those keeping up with SEO and marketing trends have been expecting a shift in this direction for quite some time.
To avoid being blindsided by such policy changes in the future, keep yourself informed by visiting websites like Search Engine Land, Mozcast, Search Engine Watch, and the EVLiO weblog. Smart business owners will do their best to not only to keep up with the curve—but to stay ahead of it, too!